
Brand Identity
Developing signature identities that are as unique as they are expressive.
Whether for corporations, organizations, or entrepreneurs, a strong logo is one that is memorable, as well as flexible enough to work well in a range of media environments. From the stylized, illustrative treatment I gave Sea Green Organics to the simple typographic twist bestowed to the Intellectual Property law firm Fitzpatrick, every logo is perfectly suited to the organization or product it serves.

The Sheen Center, a performance space in New York City owned by the Catholic Archdiocese of New York. It was part of a total redesign of all key marketing materials.


The Lemon Squeeze, a popular piano bar and restaurant in the Hudson Valley.


Sea Green Organics, an entrepreneurial venture that produces liquid seaweed fertilizer for home and commercial use.


Seaver Interactive is a boutique internet marketing firm in Connecticut with whom I work regularly.


MMIT, a pharmaceutical data provider based in Pennsylvania, asked for a soup-to-nuts rebrand, starting with the logo. See more here.


Elixir Spring House, a small, family-owned and operated bed and breakfast in Clintondale, New York.


Port Marine Electronics. a Long Island-based company that sold and installed high-end electronics for yachts.


Highlands Choral Society is a non-denominational choir in New York's Hudson Valley. The logo depicts the singers within a stained glass window.


Carver Elementary School, based in Los Angeles, California. Event title for a concert of patriotic songs performed by the choir.


Brindiamo Group, a bourbon distributor, needed a logo for an internal app called “GOAT” that tracks barrels around the world. (It also made a nice coaster.)


Dipper Delights was launched by an upstate New York baker. She wanted to brand her line of delicious vegan baked goods under her last name, Dipper.


Fitzpatrick, an Intellectual Property law firm looking to shorten its name from Fitzpatrick, Cella, Harper & Scinto. The solution was literally in the name.


Tandler Textiles. Proposed logo for a maker of fine textiles.


Lavery Phillips Orchard. is a non-commercial apple orchard that produces fresh cider, hard cider, and apple sauce, which are shared annually with family, and friends. Read more about it here.


The Sheen Center, a performance space in New York City owned by the Catholic Archdiocese.




The Lemon Squeeze, a popular piano bar and restaurant in the Hudson Valley.


Sea Green Organics, an entrepreneurial venture that produces liquid seaweed fertilizer for home and commercial use.



Seaver Interactive is a boutique internet marketing firm in Connecticut with whom I work regularly.


MMIT, a pharmaceutical data provider based in Pennsylvania, asked for a soup-to-nuts rebrand, starting with the logo. See more here.




Elixir Spring House, a small, family-owned and operated bed and breakfast in Clintondale, New York.


Port Marine Electronics. a Long Island-based company that sold and installed high-end electronics for yachts.



Highlands Choral Society is a non-denominational choir in New York's Hudson Valley.


Carver Elementary School, based in Los Angeles, California. Event title for a concert of patriotic songs performed by the choir.





Brindiamo Group, a Kentucky-based distributor of Bourbon, needed a logo for an internal company app called “GOAT” that tracks barrels of bourbon around the world. (The logo also made a nice coaster.)
Brindiamo Group, a bourbon distributor, needed a logo for an internal app called “GOAT” that tracks barrels around the world. (It also made a nice coaster.)

Dipper Delights was launched by an upstate New York baker. She wanted to brand her line of delicious vegan baked goods under her last name, Dipper.




Fitzpatrick, an Intellectual Property law firm looking to shorten its name from Fitzpatrick, Cella, Harper & Scinto. The solution was literally in the name.


Tandler Textile, Proposed logo for a maker of fine fabrics.




Lavery Phillips Orchard is a non-commercial apple orchard that produces fresh cider, hard cider, and apple sauce, which are shared annually with clients, family, and friends. See more here.

