MMIT
Making a company look as sophisticated as its data.
MMIT, a leader in the formulary data industry, provided detailed daily intelligence to pharmaceutical companies, healthcare providers, and health insurance professionals. New owners wanted a complete overhaul of the firm's branding and marketing with an eye toward making the visuals fresh, exciting, and completely untraditional for the healthcare space. No longer would their materials rely on predictably boring stock imagery of cheery doctors and patients.
The brand refresh began with a redesign of the logo and all of their business-to-business marketing materials, trade show displays and giveaways, PowerPoint presentations, stationery, and infographics. Then, working closely with my longtime web development partner Seaver Interactive, I brought the same spirit to the redesign of the MMIT website, with Seaver managing the back-end buildout.
