Getting an accounting firm to stand out and be noticed
O'Connor Davies Munns & Dobbins (Now PKF O'Connor Davies) is a powerhouse accounting firm in the New York metropolitan area with less name recognition than one would expect for a firm of its size. They needed to creatively represent its full capabilities with an ad campaign that was clever enough to stand out in accounting trade publications, which are predictably boring.
The solution was a playful series of ads using office supplies to tell the story of their industry sectors and services. It proved to be an extremely flexible campaign, and inexpensive to produce, as well — an added benefit that any accountant would appreciate.