Pressing the reset button for a pharmaceutical data company
MMIT has long been a leader in the formulary data industry, providing detailed daily intelligence to pharmaceutical companies, healthcare providers, and health insurance professionals. New owners required a complete overhaul of the firm from its sales force to every aspect of its branding and marketing. In a soup-to-nuts assignment, I redesigned the logo, as well as all of their print marketing materials, trade show displays and giveaways, letterhead system, PowerPoint presentations, and infographics.
I also redesigned the MMIT website, working closely with long-time web development partner Seaver Interactive, which managed the back-end buildout.