That's especially true in challenging times, as was the case with the Direct Marketing Association (DMA), who wanted to shed their reputation as a defender of spam and junk mail. I faced a similar challenge working with Fortune 500 Company CIT, which needed to inspire confidence as a standalone entity.

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I worked with PURE, an innovative member-owned insurance firm, from its inception, helping to create the brand look and develop its first five annual reports.

 

The Garrison Institute, a non-profit contemplative retreat in the Hudson Valley, called me to refresh their branding and marketing materials, an important piece of which was their annual report.