Creating messaging for shareholders that goes beyond disclosing finances and shares an inspiring vision
That's especially true in challenging times, as was the case with the Direct Marketing Association (DMA), who wanted to shed their reputation as a defender of spam and junk mail. I faced a similar challenge working with Fortune 500 Company CIT, which needed to inspire confidence as a standalone entity.
I worked with PURE, an innovative member-owned insurance firm, from its inception, helping to create the brand look and develop its first five annual reports.
The Garrison Institute, a non-profit contemplative retreat in the Hudson Valley, called me to refresh their branding and marketing materials, an important piece of which was their annual report.