AMERICAN MUSEUM OF NATURAL HISTORY

Creating bold, identifiable imagery that engages people and travels well

When The American Museum of Natural History promotes a blockbuster exhibit like Traveling the Silk Road, the show’s visual identity has to be incredibly eye-catching and also hold up well over time. This show’s key art was a highly recognizable fixture for a full year on subway platforms, bus shelters, street banners, and in all forms of print and web media. And the artwork traveled with the show to museums around the country.

 

The graphics for the Museum’s seasonal butterfly exhibit had to be particularly kid-friendly and vibrant. My proposed design for Race to the End of the Earth evoked the cold beauty of the South Pole, while remaining warm enough for the merchandising program.

 

And of course I had a whale of a time creating poster concepts for Giants of the Deep.

© 2020 BUD LAVERY